publications

Publications are listed below in reverse chronological order.

You can also find my publications on Google Scholar.

2026

  1. Decentralized Diffusion: Decomposing Information Cascades in Federated Social Networks
    Li Zeng, Sijia Ma, Seeun Kim, and Giulia Sturlese
    In Proceedings of the 20th International AAAI Conference on Web and Social Media, 2026
    Accepted for publication
  2. Health Comes at a Hidden Cost: Strategic Pricing and Equity in Heart Supplement Markets
    Li Zeng and Ziqi Hang
    In Proceedings of the 59th Hawaii International Conference on System Sciences (HICSS), 2026
    HTML
  3. The Cost of Inaccessibility: Retail Discrimination and Mobility-Constrained Consumers
    Li Zeng and Ziqi Hang
    In Proceedings of the 59th Hawaii International Conference on System Sciences (HICSS), 2026
    Best Paper Award Nominee
    HTML

2025

  1. Real Name, Real Face, Real Talk? Anonymity and Toxicity on Mastodon
    Krzysztof Wójcik, Li Zeng, and Sijia Ma
    In Workshop Proceedings of the 19th International AAAI Conference on Web and Social Media, 2025
    DOI
  2. Sentiment Dynamics and Shifts across Instances on Mastodon
    Seeun Kim, Li Zeng, Sijia Ma, and Giulia Sturlese
    In Workshop Proceedings of the 19th International AAAI Conference on Web and Social Media, 2025
    DOI

2022

  1. How KOLs Influence Consumer Purchase Intention in Short Video Platforms: Mediating Effects of Emotional Response and Virtual Touch
    Xuandi Gong, Jinluan Ren, Li Zeng, and Rubin Xing
    International Journal of Information Systems in the Service Sector, 2022

2019

  1. Detecting Journalism in the Age of Social Media: Three Experiments in Classifying Journalists on Twitter
    Li Zeng, Dharma Dailey, Owla Mohamed, Kate Starbird, and Emma S. Spiro
    In Proceedings of the 13th International AAAI Conference on Web and Social Media, 2019
  2. “Friending” in Online Fitness Communities: Exploring Activity-Based Online Network Structure
    Li Zeng, Zack W. Almquist, and Emma S. Spiro
    In Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019

2018

  1. Unbiased Sampling of Users from (Online) Activity Data
    Zack W. Almquist, Sakshi Arya, Li Zeng, and Emma S. Spiro
    Field Methods, 2018
  2. Stay Connected and Keep Motivated: Modeling Activity Level of Exercise in an Online Fitness Community
    Li Zeng, Zack W. Almquist, and Emma S. Spiro
    In International Conference on Social Computing and Social Media, 2018
    Best Paper Award

2017

  1. Let’s Workout! Exploring Social Exercise in an Online Fitness Community
    Li Zeng, Zack W. Almquist, and Emma S. Spiro
    In Proceedings of iConference 2017, 2017
    Lee Dirks Best Paper Award Finalist

2016

  1. #Unconfirmed: Classifying Rumor Stance in Crisis-Related Social Media Messages
    Li Zeng, Kate Starbird, and Emma S. Spiro
    In Proceedings of the 10th International AAAI Conference on Web and Social Media, 2016
  2. Rumors at the Speed of Light? Modeling the Rate of Rumor Transmission during Crisis
    Li Zeng, Kate Starbird, and Emma S. Spiro
    In Proceedings of the 49th Hawaii International Conference on System Sciences, 2016

2013

  1. A Design of Mobile Payments Business Model Based on Value Network
    Jinluan Ren, Xiafei Zhuo, Li Zeng, and Bo Li
    In Proceedings of the 20th International Conference on Industrial Engineering and Engineering Management, 2013